Transforming Crisis into Opportunity: Effective Communication Strategies

In this fully updated Fourth Edition of Effective Crisis Communication, three of today’s most respected crisis/risk communication scholars provide the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. 
New to the Fourth Edition: 

New and updated examples and case studies include diverse cases from recent headlines such as SeaWorld’s reaction to Blackfish, the United Airlines debacle, and the Flint Water Crisis.Updated theories and references throughout provide readers with the latest information for effective crisis communication. 
Publisher ‏ : ‎ SAGE Publications, Inc
Publication date ‏ : ‎ December 26, 2017
Edition ‏ : ‎ 4th
Language ‏ : ‎ English
Print length ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 1506315739
ISBN-13 ‏ : ‎ 978-1506315737
Item Weight ‏ : ‎ 12 ounces
Dimensions ‏ : ‎ 6 x 0.55 x 9 inches
Best Sellers Rank: #285,516 in Books (See Top 100 in Books) #123 in Communications #452 in Communication Reference (Books) #951 in Communication & Media Studies
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