Exploring Social Media Networks Using NodeXL: Key Insights

Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events.

This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users.

Walks users through NodeXL while also explaining the theory and development behind each stepDemonstrates how visual analytics research can be applied to SNA tools for the mass marketIncludes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and InstagramIncludes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources/
Publisher ‏ : ‎ Morgan Kaufmann
Publication date ‏ : ‎ July 2, 2019
Edition ‏ : ‎ 2nd
Language ‏ : ‎ English
Print length ‏ : ‎ 248 pages
ISBN-10 ‏ : ‎ 012817756X
ISBN-13 ‏ : ‎ 978-0128177563
Item Weight ‏ : ‎ 1.5 pounds
Dimensions ‏ : ‎ 8.25 x 0.5 x 10.5 inches
Best Sellers Rank: #2,320,246 in Books (See Top 100 in Books) #862 in Human-Computer Interaction (Books) #2,213 in Computer Programming Languages #3,213 in Internet & Telecommunications
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