Effective Crisis Communication Strategies for Success

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some point―and how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparation―establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis management―rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communication―reaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.

From the Publisher

Publisher ‏ : ‎ Routledge
Publication date ‏ : ‎ June 23, 2023
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 258 pages
ISBN-10 ‏ : ‎ 1032342587
ISBN-13 ‏ : ‎ 978-1032342580
Item Weight ‏ : ‎ 12.8 ounces
Dimensions ‏ : ‎ 5.98 x 0.59 x 9.02 inches
Best Sellers Rank: #1,912,157 in Books (See Top 100 in Books) #216 in Business Ethics (Books) #253 in Business Communication #441 in Public Relations (Books)
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